Thursday, March 17, 2011

"What Dreams May Come" Playstation 2 advert




This advert is part of a series of adverts directed by David Lynch and was code named "what dreams may come". The ad consists of one shot of a dog in his sleep in what appears to be a wash-room. The picture and colouring used is pretty simple and realistic, uses what look like natural lighting. The dog twitching is a sign that he's dreaming. The advert ends with the caption stating to the audience to "Visit Your Third Place". The black background and the white particular font is a typography indicating the brands identity. The font is the same font used for the Playstation 2 logo. The caption gives the audience the understanding the concept behind the advert, that is implying that the product (the PS2) is your place of dreams, the Third Place.

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