"What Dreams May Come" Playstation 2 advert

This advert is part of a series of adverts directed by David Lynch and was code named "what dreams may come". The ad consists of one shot of a dog in his sleep in what appears to be a wash-room. The picture and colouring used is pretty simple and realistic, uses what look like natural lighting. The dog twitching is a sign that he's dreaming. The advert ends with the caption stating to the audience to "Visit Your Third Place". The black background and the white particular font is a typography indicating the brands identity. The font is the same font used for the Playstation 2 logo. The caption gives the audience the understanding the concept behind the advert, that is implying that the product (the PS2) is your place of dreams, the Third Place.

The "Client" ABRSM

The ABRSM (Associated Board of the Royal Schools of Music) is an international educational organisation that provide examinations in music. Exams vary for every grade, syllabus and instrument. This examination board is accredited by the Ofqual (Office of Qualifications and Examinations Regulation) to award graded and diploma qualifications in music on the UK National Qualifications Framework. Exams are divided into five sections; Practical exams, Theory exams, Practical musicianship, Jazz exams.

ABRSM is also a production house that specifies in printing music related books. Most of these books consist of syllabus, sheet music and exam papers for interested students and teachers. The organisation also runs profesionally courses and seminars for teachers for the royal schools which are :

• Royal Northern College of Music
• Royal Academy of Music
• Royal College of Music
• Royal Scothish Academy of Music and Drama

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All information is credited to the Wikipedia page and the Official Site

Fictional Client Brief

The Associated Board of the Royal Schools of Music (ABRSM) is starting to promote their books via broadcasted adverts on diverse television stations. It's not their aim to promote the actual publishing house but rather their music books. This is so potential clients would be open to choose from where to buy the books.

To do this the ABRSM are organising a world-wide competition for media related students to make a creative and technical promofor any book published by the mention publishing house.

Competitors should follow this criteria:

• Must be 60-seconds in length
• Must be a book from ABRSM
• Must fall under the 'G' rating criteria as regards to regulation
• Make it short, fun and entertaining

An Infographic on graphic design

This is my result of the Infographic we had to make for Unit 19s assignment first Task. The aim of the Infographic was to depict some keywords used in graphic design. At first I had no idea what to do, how to picture the given keywords. I came up with some ideas like the balance for Optimizing and the hand for the Image Capture, but had no complete concept. A plain chart with the randomly placed pictures was the only idea coming to mind when brain storming.

It came to me while I was studying for the driving theory test. Seeing all those road signs (which are also good examples of infographics) I thought of using the concept of a road with signs, billboards etc. The picture above is the result. The idea is that "The Guy" is posing in front of a camera, that has the RGB symbol on its screen. The RGB colour space is used for screens, monitors and TVs thats why I did that. A hand coming out of a computer monitor is taking the picture taken from the camera into the pc, symbolizing Image Capture. The PC is connected to a balance which has "size and "quality" written on the left and right plates respectively. A good way (at least in my head) to represent Optimizing. The warning sign on the left shows a single pixel accompanied by a stick figure made out of pixels. Right behind it there a billboard with the CMYK symbol. CMYK colour space is mostly used for printing (billboards, posters, flyers etc). Also a magnifying circle shows how even though its magnified it has the same quality, meaning it's vector; as it is pointed out by 'The Guy". "The Guy" also point out that the image poster on the right is raster. This poster also show the difference in bit depth.

Everything in the picture was drawn by myself using the pen tool on Illustrator, except for the raster picture. Everything was then individually coloured and placed on Photoshop. For "The Guy"s shirt I found a flower pattern which I then cut to fit the shirt to get the a Hawaiian Shirt effect.

And I guess that's enough on the infographic I'll be back when I come up something else to fill up this blog.

Giovan Out.